Experience

I have been fortunate that my professional career has followed the dot.com boom, bust, and boom again, which has offered me many opportunities to take on new challenges, learn a lot really quickly, and make an immediate impact.

Skills

  • User experience, interaction, and graphic design
  • Information architecture and wireframes
  • Video and social media (including Facebook, Twitter, and YouTube)
  • Creative strategy and concepting
  • Editorial strategy and writing
  • Integrated marketing and brand strategy
  • Client relationship management
  • Project management (from concept to delivery)
  • Resource management (including designers, writers, programmers, and videographers)
  • Adobe suite (Photoshop, Dreamweaver, Illustrator, Flash)
  • Microsoft Office (Word, Excel, some Powerpoint)
  • HTML (with some CSS)
  • Content Management Systems (WordPress, IBM Websphere)

Current Experience

Interactive Media Manager
Bryant University, Smithfield RI
2002-present

Manage online marketing and communication initiatives across web, e-mail, social media, online advertising, and video.

  • Work with management team to define brand and marketing strategy.
  • Conceive new online projects to complement existing marketing campaigns and goals. Define project goals, tactical deliverables, and deadlines.
  • Create wireframes, information architecture, and layouts for websites and landing pages.
  • Design user interfaces and graphics for web pages, e-mail newsletters, and online advertising.  Design Flash animations.
  • Provide art direction to vendors for videos and online features, including project definition, UI, graphics, and motion design.
  • Oversee video production from creative strategy to filming and choosing selects.
  • Develop and implement usability tests. Develop technical specifications for interactive features and functionality.
  • Manage content strategy. Write/edit content for video scripts and web pages.
  • Design analytics dashboard integrating web analytics, social media metrics, and e-mail marketing (in process).
  • Coordinate project development with Information Technology, Editorial, Video, and Design.
  • Develop social media strategy, including goal definition and success metrics (in process). Manage official Facebook page and YouTube channel.

Past Related Experience

Designer
Orange Cat Design (Freelance), Arlington MA
2000-2002

Designed print materials, websites, and logos for range of clients, including Strong Numbers, Cooking Light magazine, Brown University, Right Management, Virtual Research Associates, and Partners & Simons.

Web/User Interface Designer
Course Technology, Boston MA
1999-2000

Designed user interface and graphics for distance-learning courseware.

  • Developed and presented white paper and sample designs to Thomson Learning (CT’s parent company) on online branding strategies across subsidiary companies.
  • Adapted application development to incorporate usability research, enabling more cost-effective and user-centric product development.
  • Designed integration and proposed functionality for Course Online/Wave Technologies merger.

Senior Product Manager
Insurance Technology Services of America, Beverly MA
1997-1999

Managed projects from inception to delivery, including strategy development, client service, and presentations to senior management, corporate partners, and investors.

  • Led web development team of designers, programmers, and database developers.
  • Design lead on client websites, consumer insurance applications, and special projects with business partners, including Microsoft, Oracle, and Sam’s Club.

Web Content Developer
Digital Equipment Corporation, Maynard MA
1996-1997

Designed graphics for digital.com and product lines. Hand-coded HTML in a UNIX environment.

Other Experience

Managing Editor
Bryant Literary Review, Smithfield RI
2002-2007

Managed schedule, author correspondence, and production of annual magazine.

Guest Lecturer
Bryant University, Smithfield RI
2002-2006

Taught writing for the web and usability/web design for undergraduate classes in Public Relations and Interactive Marketing, respectively.

Education

Bryant University
Foundations of Management
2002

Massachusetts College of Art
Industrial Design certificate program
2001-2002

Brandeis University
Bachelor of Arts in English and American Literature, Creative Writing Program
1991-1995