Web Design | MJ Kim

Special Projects

August 23, 2011 § Leave a comment

Much of my recent work has focused on special projects to support various marketing campaigns.

Mobile App Icons

To support Bryant’s intranet portal, I designed a suite of icons for a complementary mobile application. This is Bryant’s first official foray into mobile app development.

Microsites

Working with the art director on the graphic interface, the bulletin board is built in Flash and features videos, slideshows, and links to content for admitted students.	Working with an external graphic designer, this interactive infographic built in html and javascript showcases some of the impressive statistics at Bryant to help admitted students in their college decision process.
Landing Pages
This custom landing page supported an inquiry card campaign at college fairs.	Landing page for a Google search engine marketing campaign.
Promotions
"Campus Viewpoint" on the Chronicle of Higher Education website	Opening video introduction for information sessions.

Websites

August 17, 2011 § Leave a comment

Nowadays it seems that, ultimately, all roads lead to a webpage. Whether through social media outlets, advertising, or collateral, there is always a url for more information.

Homepage and Department Pages

Bryant University homepage	Sample javascript rollover for the Features Archive page
Class of 2015 homepage spotlight story	Giving to Bryant

User Interface

August 17, 2011 § Leave a comment

The dot.com boom offered great opportunities for me to learn quickly, make deep contributions to an organization, and explore different industries and companies.

Course Technology

Course Technology developed online courseware to complement Thomson Learning’s textbooks. In addition to user interface design for their products, I integrated usability testing into the development cycle and completed some exploratory work for Thomson’s re-branding campaign. Course Technology was merged with Wave Technologies in 2000.

Sample work for Thomson's re-branding campaign

Interface for desktop application

Strong Numbers

The last start-up I did work for was Strong Numbers, a company that tracked cost data for consumers to help them decide when and where to buy select products. My role included interface design for a new B2B product called Marketview, as well as branding work.

Visualizing data was an important component of MarketView's product differentiation

The web interface had to offer the ability to manipulate and download information.

Graphics

August 17, 2011 § Leave a comment

When I first started freelancing, I was fortunate to gain clients solely by word-of-mouth. Apparently that word was logos.

Logos

Distilling a brand into a visual element that works across media is an interesting challenge. I really enjoy the process of delving into a company’s mission and goals, understanding the client’s perspectives, and creating a solution that imparts a sense of personality.

A start-up that offered online research services for small businesses	"fred" was an online service to get answers or share information
	A start-up financial services firm

Web Graphics

The first start-up I worked at was Insurance Technology Services of America, which sought to transform the insurance industry by creating web applications for consumers and insurance agents.