User Interface

August 17, 2011 § Leave a comment

The dot.com boom offered great opportunities for me to learn quickly, make deep contributions to an organization, and explore different industries and companies.

Course Technology

Course Technology developed online courseware to complement Thomson Learning’s textbooks. In addition to user interface design for their products, I integrated usability testing into the development cycle and completed some exploratory work for Thomson’s re-branding campaign. Course Technology was merged with Wave Technologies in 2000.

Sample work for Thomson's re-branding campaign

Interface for desktop application

Strong Numbers

The last start-up I did work for was Strong Numbers, a company that tracked cost data for consumers to help them decide when and where to buy select products. My role included interface design for a new B2B product called Marketview, as well as branding work.

MarketView data graph

Visualizing data was an important component of MarketView's product differentiation

Product Search Controls

The web interface had to offer the ability to manipulate and download information.

Graphics

August 17, 2011 § Leave a comment

When I first started freelancing, I was fortunate to gain clients solely by word-of-mouth. Apparently that word was logos.

Logos

Distilling a brand into a visual element that works across media is an interesting challenge. I really enjoy the process of delving into a company’s mission and goals, understanding the client’s perspectives, and creating a solution that imparts a sense of personality.

Virtual Research Associates

A start-up that offered online research services for small businesses

Ask Fred | Tell Fred

"fred" was an online service to get answers or share information

Navigor

A start-up financial services firm

Web Graphics

The first start-up I worked at was Insurance Technology Services of America, which sought to transform the insurance industry by creating web applications for consumers and insurance agents.

Login screen for ITSA's compass product

Login screen for ITSA's pendulum product

Login screen for GROUPadvantage's agent product

Group Advantage

Promotional graphic for GROUPadvantage's menu of consumer products

GROUPadvantage's consumer web application

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