Special Projects
August 23, 2011 § Leave a comment
Much of my recent work has focused on special projects to support various marketing campaigns.
Mobile App Icons
To support Bryant’s intranet portal, I designed a suite of icons for a complementary mobile application. This is Bryant’s first official foray into mobile app development.
Microsites
 Working with the art director on the graphic interface, the bulletin board is built in Flash and features videos, slideshows, and links to content for admitted students. |
 Working with an external graphic designer, this interactive infographic built in html and javascript showcases some of the impressive statistics at Bryant to help admitted students in their college decision process. |
Landing Pages |
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 This custom landing page supported an inquiry card campaign at college fairs. |
 Landing page for a Google search engine marketing campaign. |
Promotions |
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 "Campus Viewpoint" on the Chronicle of Higher Education website |
 Opening video introduction for information sessions. |
August 17, 2011 § Leave a comment
My role in developing e-mail communications varies depending on the project and client, ranging from marketing strategy to design and editorial to html coding and tracking.
Sample E-mail Invitations
 WGBH/Bryant Partnership Ribbon Cutting Invitation |
 WGBH/Bryant Partnership Announcement and Celebration Invitation |
 Interfaith Center Dedication |
 Parents & Family Weekend |
Sample E-newsletters
 This Just In Working with the Director of Public Relations, we determined an editorial strategy and communication schedule to share interesting stories and news coverage with select faculty and staff who are active in social media for Bryant or who regularly communicate with external audiences such as alumni and prospective students. I designed the newsletter and manage the monthly build and deployment. |
 HR Connections HR Connections replaced the quarterly print newsletter that Human Resources sent to faculty and staff. Based on the “This Just In” layout, I developed editorial categories for the monthly e-newsletter (during the academic year) that addressed key areas of communication for HR in a format that was easy for them to create and maintain themselves. |
 Bryant Alumni Connections Alumni Relations sends the monthly newsletter to 40,000+ alumni. I developed the overall layout and editorial categories, and worked with the graphic designer on the design. My continuing role includes building the newsletter and supporting pages, deployment, and tracking. |
Websites
August 17, 2011 § Leave a comment
Nowadays it seems that, ultimately, all roads lead to a webpage. Whether through social media outlets, advertising, or collateral, there is always a url for more information.
Homepage and Department Pages
 Bryant University homepage |
 Sample javascript rollover for the Features Archive page |
 Class of 2015 homepage spotlight story |
 Giving to Bryant |
User Interface
August 17, 2011 § Leave a comment
The dot.com boom offered great opportunities for me to learn quickly, make deep contributions to an organization, and explore different industries and companies.
Course Technology
Course Technology developed online courseware to complement Thomson Learning’s textbooks. In addition to user interface design for their products, I integrated usability testing into the development cycle and completed some exploratory work for Thomson’s re-branding campaign. Course Technology was merged with Wave Technologies in 2000.
 Sample work for Thomson's re-branding campaign |
 Interface for desktop application |
Strong Numbers
The last start-up I did work for was Strong Numbers, a company that tracked cost data for consumers to help them decide when and where to buy select products. My role included interface design for a new B2B product called Marketview, as well as branding work.
 Visualizing data was an important component of MarketView's product differentiation |
 The web interface had to offer the ability to manipulate and download information. |
Graphics
August 17, 2011 § Leave a comment
When I first started freelancing, I was fortunate to gain clients solely by word-of-mouth. Apparently that word was logos.
Logos
Distilling a brand into a visual element that works across media is an interesting challenge. I really enjoy the process of delving into a company’s mission and goals, understanding the client’s perspectives, and creating a solution that imparts a sense of personality.
 A start-up that offered online research services for small businesses |
 "fred" was an online service to get answers or share information |
 A start-up financial services firm |
Web Graphics
The first start-up I worked at was Insurance Technology Services of America, which sought to transform the insurance industry by creating web applications for consumers and insurance agents.
 Login screen for ITSA's compass product |
 Login screen for ITSA's pendulum product |
 Login screen for GROUPadvantage's agent product |
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MJ Kim 