August 17, 2011 § Leave a comment
My role in developing e-mail communications varies depending on the project and client, ranging from marketing strategy to design and editorial to html coding and tracking.
Sample E-mail Invitations
 WGBH/Bryant Partnership Ribbon Cutting Invitation |
 WGBH/Bryant Partnership Announcement and Celebration Invitation |
 Interfaith Center Dedication |
 Parents & Family Weekend |
Sample E-newsletters
 This Just In Working with the Director of Public Relations, we determined an editorial strategy and communication schedule to share interesting stories and news coverage with select faculty and staff who are active in social media for Bryant or who regularly communicate with external audiences such as alumni and prospective students. I designed the newsletter and manage the monthly build and deployment. |
 HR Connections HR Connections replaced the quarterly print newsletter that Human Resources sent to faculty and staff. Based on the “This Just In” layout, I developed editorial categories for the monthly e-newsletter (during the academic year) that addressed key areas of communication for HR in a format that was easy for them to create and maintain themselves. |
 Bryant Alumni Connections Alumni Relations sends the monthly newsletter to 40,000+ alumni. I developed the overall layout and editorial categories, and worked with the graphic designer on the design. My continuing role includes building the newsletter and supporting pages, deployment, and tracking. |
Websites
August 17, 2011 § Leave a comment
Nowadays it seems that, ultimately, all roads lead to a webpage. Whether through social media outlets, advertising, or collateral, there is always a url for more information.
Homepage and Department Pages
 Bryant University homepage |
 Sample javascript rollover for the Features Archive page |
 Class of 2015 homepage spotlight story |
 Giving to Bryant |
Videos
August 17, 2011 § 1 Comment
Partnering with external vendors, I play the role of producer. I develop creative briefs, select interview subjects, conduct interviews off-camera, write/edit voice-over scripts, and provide creative direction for graphics, music, and each round of edits.
 Bryant University. The One. for prospective undergraduate students |
 A Different Kind of Education for prospective undergraduate students |
 Imagine the Possibilities for admitted undergraduate students |
 A Transformational Experience for prospective MBA students |
 Stories from the Class of 2010 for prospective students and alumni |
 :30 Broadcast Commercial for Division I athletics broadcasts |
MJ Kim 